💡 Avoid the December Dip in Your PT Business! #HolidayHustle #FitnessBusiness #PTSuccess

21 Dec 2024

Watch on YouTube

Short YouTube monologue (Dec 2024) by Matt Dart advising personal trainers how to avoid the typical December business slowdown. Core advice: do not stop marketing during holidays; keep clients looked after even if trainers take a break (automated payments, continuity of service); transition clients to hybrid or online coaching options; maintain active marketing to prevent churn and business decline.

The reason why most personal trainers get stuck in December is because they take the foot off the gas and they stop marketing. They stop trying to run the business, or they stop trying to grow the business. And no wonder why they go backwards, because people will go on hold or they'll stop coming to the gym, and they won't want to come back. So how do we offset that? We're making sure our clients are looked after during their break, if they have one. And if, if the PT is having a break, we have everything set up for them so they're looked after, their payments will come out, et cetera. You're still serving them so that you get them onto a hybrid or online coaching offer, and then you market.