Boosting Your Personal Training More Value, New Pricing! 💪💰 #pt #personaltrainer #fitnessbusiness

21 Feb 2025

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Matt Dart (speaker) argues that personal trainers should charge for support work done outside of face-to-face sessions (programming, weekly check-ins, feedback). He recommends moving clients to a hybrid coaching model with increased accountability and backing this with higher pricing — example: raising a weekly fee from $80 to $120, and reports clients accepted the change without issue.

If you've got a really good service or if you're improving the service and you've got loyal clientele, which a lot of you guys would to be, no reason why most of your clients won't go into the new pricing model. All the programming, the weekly check ins, the feedback, all the stuff that she's doing outside of the sessions, she wasn't getting paid for it. So many personal trainers do this and I did this myself when I was doing face to face PC. You need to charge for that time. People are paying for your time in the gym face to face. But yes, you're doing all this other stuff outside of the gym you still need to get paid for. We say, hey look, we're changing things in the new year we're going to be doing hybrid coaching so you're going to get more support behind the scenes. We're going to increase your level of accountability, support structure. New price is going to be 1, 120 a week instead of 80. No, everyone said, yeah, no worries. Literally every single person.