Close with confidence! 💪🔥 #salesstrategy #closewithconfidence #personaltrainer #leadconversion

9 Feb 2025

Watch on YouTube

A short YouTube coaching clip (Feb 2025) in which Matt Dart gives a single focused sales tip for personal trainers: present prospects with only two choices when closing (avoid offering many session-duration/frequency permutations). He explains the psychological rationale (fewer options reduces overwhelm; framing one option as "best results" nudges clients toward higher-value packages) and recommends specific phrasing to increase conversions.

This is how you close with confidence. I want you to only present two options to your potential client. The reason why is because subconsciously if you say do you want to do this option or do you want to do this option? People will just choose one of the two options. Now they'll generally choose the cheaper option, which is fine. But what you don't want to do, you don't want to be like cool. We've got 30 minute sessions, 45 minute sessions. In our sessions you can do one, two or three per week. So you've got six or seven different options to choose from. It's too overwhelming for the client. Just simplify it down. Just give them two options and say which one would you prefer to go with? Or even better, say which one is going to get you the best results. And they're more inclined to go with the higher options because there's more time with the trainer. So try this and watch your conversions skyrocket.