Matt DartThe Leveraged CEO

Comment SALES and I'll send you through the consultation framework to close more clients!

18 Feb 2026 · 0 min

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0:25

A sales coach argues that free sessions erode trust instead of building it. He proposes a three-step consultation: health assessment, movement assessment, then one recommendation and close the sale immediately if the problem is clear.

I've done three free sessions with this guy and he hasn't signed up yet. I guess I'll have to give him some more time. That's exactly why he hasn't signed. Wait, so giving value is bad now? No, untrusted value is. So free sessions don't build trust. Clarity builds trust. One health assessment, one movement assessment, and then one recommendation. And close straight away. If the problem's clear, then yes. You don't warm them up forever. Just comment styles and I'll send you through the consultation framework.

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