How many leads did Matt Dart say he generated in his PT business?

Matt DartThe Leveraged CEO

December isnt slow, most PTs just stop. Build the pipeline now, convert in January #personaltrainer

29 Dec 2025 · 1 min

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0:34

Matt Dart explains how he generated 700 leads for his personal training (PT) business by treating December as an opportunity to build a sales/lead pipeline rather than a slow month. He recommends collecting leads in December and focusing conversion efforts at the start of January when prospects are more motivated about health and fitness.

Questions this video answers

700 leads.

Chapters

How I generated 700 leads in my PT business. So let me tell you what I did. I made a decision not to go with everyone else and think December is quiet. Everyone thinks December is quiet, but in reality, it's actually the best time to build your pipeline. Okay? So I generated all these leads in December, and I converted them at the start of January. So you can you build the pipeline December. You convert them in January. Okay? Everyone thinks they need to convert everyone in December. Like, you will probably convert some people, but it is far easier to convert them at the start of January because everyone is all of a sudden focused on their health and fitness, okay?