DON'T UNDERSELL YOUR VALUE! #ChargeYourWorth #PTPricing #FitnessBusinessGrowth #ValueYourTime

3 Jul 2025

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This YouTube interview excerpt captures a conversation about increasing prices in personal training. The respondent describes initial fear that clients would stop working with them after a price rise, but reports that clients reacted positively — even thanking them — especially after a second increase. A central theme is the mindset shift required to feel worthy of charging higher rates ('charge your worth').

So many pts will think that they can never increase their price. So can you tell me what your mindset was like? Probably when I first told you about increasing your price or how you felt.
About it, I was quite worried that people would turn around and be like, I don't want to keep working with you. This is too much. But when I actually did increase the price, people were like, yeah, that's fine. And I even got, like, people thanking me for, like, raising, almost raising my prices. Like, the messages I had was like, I love working with you. That's absolutely fine. Someone replied yesterday and thank you. That works for me. Great. Easy.
That's so good. So that was after the second increase though.
Yeah, that was the second increase. After the first one, I did get a lot of yeah, of course, like, charge your worth. And that really is like the key. Like, if feeling like you're worthy of charging that much, because I probably didn't feel too worthy of charging more, maybe.