Ep134: 6 Things That Built My $55K/Month PT Business (While I Did Nothing)

Matt Dart scaled his personal training business to $55K per month by investing $26K in coaching, surrounding himself with high-performing business owners, building a 12-person team, and opening his own gym after a conflict with Anytime Fitness. He now generates $25-30K monthly from coaching products with minimal weekly hours.
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Alright, guys, what's going on? Episode 134 today of the Leveraged CEO Podcast. Super exciting news. We have picked up the Tesla. So Tesla is in the garage right now. Absolutely love it, by the way. So, so fast. It was actually a dream car of mine. I wanted the one that's in in the US, which is not in Australia, which is the one that's like a race car steering wheel. But if it comes to Australia, then I will definitely be buying it. But yeah, absolutely love it so far. If anyone wants to go for a test drive with me, I'll come pick you up because I love driving it that much. So anyway, let's get into today's episode. So I've got a couple of notes for today. So I'm going to go through the 6 things that helped me build my PT business to $55K per month with me not having to actually run the business at all. In fact, I was able to take off a fair bit of time when my daughter was born, which was awesome. And that was because I had a team of 12 pretty much running the entire business for me. So I literally could have done nothing and the business would have been— well, not nothing, but I pretty much could have done nothing in the day-to-day operations and Everything would have been completely fine. So I've just got 6 dot points here, things that I did in order for me to build that business to $55K per month. So about $15K a week roughly. So the first thing, and forgive me if I'm looking at a screen here because I've actually got 3 screens now. My lovely wife bought me a couple of extra screens and she set it up for me. So I've got 3 screens. I've got the camera here, but I've got my notes here so I don't stuff up my 6 things that I wrote down. So the first thing is when I first started the business, I actually invested, well, I invested $10K upfront out of the $12K that I had in my bank account on a coaching agreement that cost $26,000. So I put a lot of pressure on myself because there was no backup plan. I had to make it work because I had to pay back the $26K. So it forced me to take a lot of action. So when people first Not so much when they first start, but when they want to get to the next level, a lot of people are really scared to invest. But a lot of the time it's actually some of the best things you can do because it puts more pressure on you to perform. So you have to make it work and you take a significant amount of action required to ensure that you do get the result because you need to pay that back. Which is why, like, mentors and investing in yourself is such an important thing, is because it forces you to take a lot more action. Because if I didn't make it work, I would have, I would have been screwed. I actually, I think I've actually invested around $250,000 into my own skill set and into my own business to give me the skills today to be able to run, you know, 2 pretty successful or somewhat successful businesses. Still got a long way to go, but I'm getting there. The next one, started hanging around people who are actually in business, not just people who talked about it. So no offense to my friends at the time, but they probably would have noticed I started— I don't really even see them anymore, to be honest. Some of my high school mates, but none of them have businesses. And everyone knows, like, you turn into the people that you surround yourself with. So I just made a conscious decision that I wanted to surround myself with other business owners because you just have different types of conversations and you learn from other people, which goes into my third one, which is I changed my environment on purpose. So these are kind of similar. I surrounded myself with people doing much bigger and better things and people that were much further ahead of me. So ideally you want to You know, strive to be that next version, that better version of you to get to that next stage. And the only way to do that is just to surround yourself with people who are already on that level or a much higher level than what you are. So that's the number 3. Number 4, I had 12 people working for me and I realized I was the actual problem for the growth. I kept coming up with ideas for stuff that didn't necessarily need to be changed, and I just needed to get out of everyone's way, which for a lot of people that I talk to right now, you guys are just getting in the team's way. If you just sat back and let the team do their thing, take more responsibility, let them take ownership of their job that you employed them to do, then they would probably get a better result for you, and you'd be having more time. to do things that you want to do and things that you could do to improve the business and move the business forward. So a lot of the time, business owners kind of get— they'll get a little bit obsessive with control, and they feel like people can't do it as good as they can, which may be correct in some instances, but some things, there will be people that are gonna do it better than you. So get out of their way and let the team do their thing. It's the only way to scale the business. If you want to have more time, you can't do everything yourself. You literally can't do it. Next thing, this is not so much a controversial one, but a lot of people told me not to do it, but I did open up my own gym literally right beside the gym that I got kicked out of. So for those who don't know the story, I'll give you a very quick summary now, but there's a detailed story in another episode. I can't remember which one, but you'll be able to find it. So essentially, I got kicked out of Anytime Fitness. At the time, we were doing about— I'll give you the full story. Anytime Fitness was the first gym that I worked at. It got fully booked in 2 weeks, hired 2 trainers to work. Um, for me, we're doing 100 sessions a week after 3 months, about $6K a week. Uh, I fired one because she wasn't performing and she just didn't align with the direction we were going. So I fired one. Uh, she was best friends with the club manager. So my other trainer didn't like that I fired her, so he then quit. And then they kind of— the club manager and the other 2 trainers that used to work for me then kind of meant a very toxic environment for me. So I just did my own thing. And then I decided that, hey, you know, I did want to, I did want to leave and I wanted to open up my own gym eventually anyway. So it actually turns out I had to give 12 weeks notice to leave. Anyway, when I decided I wanted to give my 12 weeks notice, I'd already signed a lease to open up a gym within 3 months' time. But anyway, after I did that, the following week they just left me a letter on my desk saying I was terminated instantly. For no reason whatsoever. And I had nowhere to train my clients for 3 months. So I actually trained my clients out of my parents' garage for 3 months while my gym was being built. So yeah, opened up a gym, paid for it in cash, which was awesome. And a lot of people told me not to do it, but yeah, it was an awesome experience. Had my gym for 3 years. And I would have never opened up the gym if it wasn't for that experience. So I'm actually probably pretty grateful for that experience. And funny enough, that same club manager actually has engaged me to help them build their PT business, which is funny in itself. And I refused to help, but Yeah, there were 6 things that I did to build my PT business to $55K per month. You know, even though I had all those challenging times with adversity with, you know, I literally remember sitting in, sitting in the car park at Anytime Fitness, just like crying after I got terminated because I had nowhere to train my clients and I already signed this lease for the gym. You know, that was like $4K or $5K a month just to, just to operate the gym. And You know, I would have lost another $4K or $5K a week if I didn't have anywhere to train these clients. So incredibly stressful time at the time. But, you know, anyone that does something big in business, they go through these types of things. So I just wanted to give you guys some insights into, you know, some of the things that I had to do, some of the things that I had to overcome, and what are some of the actions that I did to be able to grow the business to, you know, 12 people. which is awesome in itself, having 12 people rely on me for an income. Grew it to $55K per month. And more importantly, I was fully out of the business. Wasn't doing sales, wasn't doing marketing, wasn't doing any sessions. I was purely just working on the business, just purely upskilling the team, making sure the team's all good. That's pretty much all I was doing. Didn't always happen like that. Of course, I actually ended up coming back in and removing management, and taken over again. So we're moving in a different direction. But yeah, at our peak, I wasn't involved in it at all. So yeah, I thought that would be a good episode to share my insights a bit more about my journey. So you guys got a bit more of an understanding of what I've done in my businesses. And now the current business that I've got for PT Mastery, which is a business coaching business. We do about, you know, $25K to $30K per month and I only have to work about 5 hours a week in that business. The rest is just working on it. And then my, my, well, a lot of my energy and time is spent on growing the Leveraged CEO. So we've got some pretty big goals to help people get their time back. So if that sounds like you, just click on the, click on the link in the description and yeah, we'll see if we can help. We don't work with everyone, so you can apply to work with us. If it's a good fit, then sweet. If not, I can obviously point you in the right direction. So, uh, I'll see you next week in the next episode. Have an epic day, and I will talk to you later. Bye-bye.
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