Personal trainers get leads but lose them with vague offers. Instead of listing services, promise a specific result: "I help busy dads lose 8 kilos in 12 weeks without giving up weekends." Use the Problem-Promise-Proof-Plan framework in one sentence, then deliver it through hybrid coaching that blends in-person and online support.
Chapters
I'm getting leads, but no one is committing. Because your office sounds like every other pt. It's training and nutrition, but that's literally what I do. That's not an offer, that's ingredients. People don't buy ingredients. They buy outcomes. So what do I say instead? It's four parts. The problem, the promise, the proof, and the plan. You say it all in one sentence. I help people get fit and feel better. No, it's too vague. Pick a painful problem. I help busy dads lose 8 kilos in 12 weeks without giving up weekends. Now, you're not the PT. You're the actual solution to their problem. Where does does hybrid fit into that? Hybrid is the delivery. It's the combination of face to face, the online to give them the structure, accountability and support to get them the results that they want. So I'm selling a result, not an outcome. Exactly. Right. Just DM me the word hybrid. I'll see if I can help you make more clients from your content.