Matt DartThe Leveraged CEO

If you want our exact framework for creating content that sells, comment CONTENT and I’ll send it!

6 Feb 2026 · 1 min

Watch on YouTube

0:33

A personal trainer explains why generic workout videos fail and what works instead: problem-focused content that sparks conversations and simple exercises that get people to DM you. Comment CONTENT for the full framework.

Chapters

The good versus Bad for content for personal trainers, this is bad. Posting workouts and exercise demonstrations. This is good. Creating problem led solutions which creates conversations. This is bad posting content with no clear direction and this is good posting content to start conversations. That's when you're going to get clients in the DMs. This is bad doing complex exercises which confuses your ideal client. This is good doing simple exercises with clear explanations of how to do them. You want our exact framework on how to create content that sells? Comment the word content and I'll send the rod over to you.

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