Personal trainers often don't charge for programming and check-ins, just face-to-face time. One trainer spent 7 hours weekly on check-ins worth $2,100 in lost income at their rates. Shorten routine check-ins to 6 minutes and price your full work, not just sessions.
So when you're pricing your PT services, you've got to remember what is the time required for you to get this person the result. It's not so much what the PT session does, it's what you do outside of the PT session that gets people results. How long does the program take you to make? How long does it take you to do the check ins? You need to allocate that time into your pricing. You cannot expect to be paid well and have a high profit business if you are only charging 50 to $60 for your PT sessions and that's it. But still doing programming check ins on top of that. I had someone, I had a conversation with one of my clients the other day and he was doing two days worth of check ins or two half days. So basically six to seven hours of check ins each week. You know we did the maths. Actually this particular person was allowing 20 to 30 minutes per client for a check in each week when they were doing face to face sessions as well. Now on average your check ins should take six to 10 minutes. Basically six minutes. So realistically we worked it out. If we were to reallocate that seven hours of time based on his current pricing strategy, he is missing out on $2,100 per week of extra income. Sometimes giving your clients too much is doing them a disservice. So food for thought. Sometimes less is more, so follow for more value and more. Experiences like this.