Short motivational/instructional monologue advising coaches and entrepreneurs on creating business leverage through personal branding, pricing and packaging, transitioning from one-to-one to hybrid/group coaching, prioritizing outsourcing (admin before coaching, defer marketing/sales), and using technology to amplify operations.
Because when you have a big personal brand selling becomes very easy and selling whatever you want almost becomes very easy and selling at high prices becomes very easy. When I look to create leverage within a business it's going to be based on a few things. Start with business model their pricing, their package how are they creating leverage? Do they go from one to one to one to few? Do we go from just face to face add a hybrid component to it then start to create leverage by getting stuff off your plate first it should be admin then move into the coaching. Don't outsource your marketing and sales all right eventually you will but that's the these are the last things that you should be bringing in team members for and then how do we amplify it right so technology piece is important because that facilitates the hybrid model for example and so now we can do more with less and then I'm very bullish right now on personal brand.