Matt DartThe Leveraged CEO

Most PTs slow down in December. Winners speed up. That’s December Domination. #personaltrainer #pt

19 Dec 2025 · 0 min

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0:25

Matt Dart (speaker) gives short, actionable advice for personal trainers: instead of slowing down in December, accelerate activity to capture new gym sign-ups and online coaching demand, creating momentum into January — a strategy he calls “December domination.” The clip frames this as an opportunity to get ahead while other PTs relax.

How you succeed as a PT in December and January. You take advantage of other PTs being slack and taking it, taking the foot off the gas, and you create momentum for January. And then you get all the other people on the back of that as well. All the new people signing up to the gym, all the new people all of a sudden wanting, you know, wanting online coaching, for example. And that is how you get ahead in December. We call that December domination.

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