Moving a business online amplifies existing problems instead of fixing them. Without solid face-to-face fundamentals, going digital just makes chaos more visible and overwhelming. Online channels increase volume, not quality.
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Why does online amplify chaos rather than fix it? What does that look like in the real world? The good thing about online, once you have the baseline established, it's more around increased volume. So when I say like, why does online amplify chaos rather than fix it? Is if you haven't got those fundamentals and foundations in place, it's just going to feel like the world is kind of blowing up. Because if your face to face business was already in chaos and adding online to it or switching to online is not going to fix it. As I said at the start of this episode, if you don't have the fundamentals for your face to face business, there's no way you're going to make it in the online world.