Own Your Niche!!! 🔥 #PTMarketing #CoachingConfidence #FitnessBusinessTips

29 Jun 2025

Watch on YouTube

Short YouTube advice clip ("Own Your Niche!!!") for personal trainers/coaches encouraging them to identify and market their coaching strengths. The speaker argues that trainers should be honest about their limits (example: not teaching CrossFit ring muscle-ups if they lack the skill), focus on the demographics and skills they enjoy and can teach well, and confidently offer consultations to appropriate clients to protect reputation and outcomes.

Know what you're good at because in a commercial gym I think it's easy. You can take any and every client. But if that client is so like, say someone came to me and they're like, I really want to learn CrossFit. And I was like, I need a client. Yes, I would do a disservice to that person and it would be bad on my reputation because I wouldn't be able to help them because I can't do ring muscle ups. So how can I teach someone else how to do that? So being confident in what your niche is and spending enough time to understand what you enjoy teaching people and what you're good at teaching people and then market to that demographic and actually really sort of be confident. And when someone says, oh, I've got this problem or I want to learn this thing, you're like, yes, I can do that. Come in for a consultation.