Pick a Niche and Watch Your Business Grow 💪 #onlinecoachtips #fitnessmarketing #fitnessbusiness

18 May 2025

Watch on YouTube

Short YouTube monologue advising coaches/fitness businesses to pick a niche to scale their business. The speaker argues niche-focused, volume-based growth works by solving common, high-demand problems (helping people feel better, lose weight, reduce pain) and recommends delivering solutions in attention-grabbing or higher-value ways; being the target avatar can be an advantage.

Think having a niche makes it easier to get your voice out there and communicate to a certain people. So if you want your business to grow on scale and you want to be a volume based thing, it's the solve the problems that the majority of people want solved. They want to feel a little better, they want to lose a little bit of weight, they don't want to be in pain. Solve those particular problems and make it, you know, do it in a funny, attention grabbing way or providing more value than other people and you'll get people signed up. If you happen to fall into a particular avatar like you are the avatar, that works out really, really nicely as well.