Matt DartThe Leveraged CEO

Pricing Strategies Annual Increases for Better Profits 💲💸🔥 #personaltrainer #pt #fitnessbusiness

20 Feb 2025

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Short advice from a YouTube video by Matt Dart recommending embedding an automatic annual price increase in client terms and conditions (suggested 4% annual rise). Example: $100/week becomes $104 next year; the aim is to keep pricing aligned with market value and avoid repeated renegotiations.

I suggest saying in your terms and conditions on this date, every single year, the prices are going to go up 4% or whatever percent you feel comfortable with. I would say 4%. So if your pricing is $100 a week, it's going to be $104 next year. And then keep going up and up and up. That ensures that you're still getting paid the market, market value. You're not going backwards when everything else is going up and you don't have to worry about having conversations around price increases. It's in the terms and conditions. You go through it when they first sign up.

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