Matt Dart identifies five phrases that tank PT consults: "I think this could help you," "if you want," "it's just two sessions a week," "no pressure, take your time," and "does this make sense?" He replaces each with confident alternatives that frame PT as a results-driven program and guide patients toward commitment.
Chapters
Stop saying this in your PT consults. These five phrases literally kill your sales process. So do this stuff instead. Never say I think this could help you. Instead say based on what you've told me, this is what I would suggest you to do. Never say if you want, which actually gets the prospect to take control of the conversation Instead the next logical step is blah blah blah depending on their situation. Never say it's just two sessions a week. Say this instead. It's two sessions a week with support, accountability and guaranteed results. Never say no pressure. Take your time. Say this instead. Does the solution feel like it's going to work for you? Never say does this make sense? Say this instead. How does this feel compared to what you're doing now? If you want our exact consultation roadmap that helps close 80% of PC consults, then comment the word consultations and I'll send it right over to you.