Sell with Emotion, Not Just Logic! #SalesStrategy #CoachingSuccess #ClientResults #FitnessBusiness

You need to create a value stack. A value stack essentially means it's basically making the perceived value a lot higher than what the actual cost of the services. For example, if I said we include three sessions a week plus your first session to set you up for success. Body scan measurements, goal setting and reassess. Reassessment session every four to six weeks. Nutrition guidance 24, 7 support, access to a VIP group on Facebook, all these things are included. This is valued at over $1,000 and guess how much the price is? Only 200 bucks a week. But if you say, look, these are all the things included and it's only going to be 200 bucks a week, people are like, it's not too bad. Like, it's obviously high price, of course, but you know, when you think of all the things that are justified or all the things that are included could probably justify it. So.