Stand Out with This Underrated PT Strategy! #ClientConnection #BirthdayMarketing #personaltrainertip

4 May 2025

Watch on YouTube

Matt Dart explains why most personal trainers miss an easy win: 90% don't reach out to clients on their birthdays. A simple call, message, or small gift builds loyalty and converts leads. With roughly 83 birthdays per month in an average client base, it's a concrete way to stand out.

The next one is birthdays. Very underrated strategy. Now, let me just give you context. This is a low quality lead, but there's still a chance for conversion here. And if you're just starting out, very good way to get to know people in the gym. Worst case scenario for this, you get a bunch of a heap of brand exposure and brand awareness. Right now we're in April, so 83 people would have a birthday on average this month. Call them, call them, wish them a happy birthday, give them a gift. Now, most like 90% of personal trainers will never do this. Never do it. They just rely on PT packs, as I said. So if you're wanting to stand out, it's not rocket science. Is there any very small things that you need to do that make a big difference.