Matt Dart argues fitness business owners waste time on new systems when they should focus on strategy, mindset, and consistency. He walks through five pillar strategies and six lead-generation tactics, then shows which three actually worked for one of his clients.
If you want to grow on social media, then you need to be consistent posting regularly. But that's a whole nother podcast episode. The tactical stuff that we followed, we have a marketing blueprint that we run with all of our clients, and there's five pillar strategies that we use. And all we did was we went back to basics. So if you're. If you're in a gym, right, and this particular client is at good life, leads are never a problem. There's three or four different ways that you can generate leads in the gym. Super, super easy. Of course you can do stuff on social media, which is a bit of a bonus, but you don't need to. You know, you got new members, you got jump starts, I think they call them. You can do 38 reviews, 90 day reviews, MIA calls for 30 days and 90 days. You can do birthday lists, you can do giveaways, you can do seminars. There's so many things that you can do, but we just focused on the top three marketing strategies that work for us.