Stop guessing. Track these 3 numbers and watch your PT business scale. 📈#PTBusiness

22 Oct 2025

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Matt Dart tells physical therapists to track three numbers weekly: lead-to-consult percentage, consult-to-close percentage, and client retention. Knowing these metrics removes guesswork from scaling your PT business.

These are the three numbers PTs need to track every single week. Number one, your lead to consult percentage, so how many consults actually book in from the leads that you generate. Your consult to close percentage. So this is how many people actually convert into paying clients from those consult. And number three your client retention. So how long do people actually stay with you before they end up leaving? So when you actually know those numbers, scaling becomes actually quite easy because you can easily determine what you actually need to focus on and what needs work. So I've got a special treat for you. If you want these metrics in a simple to understand template, comment the word metrics and I'll send it over to you.