Matt Dart argues most people automate the wrong things because they never map how they actually spend time. Write down every task, spot what drains your energy versus what pays off, then eliminate the vampires. Automate what's left, not what you guess.
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Why is this important? Most people, what what happens is they'll try and they'll be very reactive and they'll be like, "Oh, what could I automate?" I was speaking to someone earlier today. I'm just not sure what I can automate. This is exactly why you need to do this process first. Get everything out of your head and be like, "Okay, cool. I'm actually spending so much more time on this where I thought it was this." Or yes, I'm spending time on this, but it's actually giving me a really good return on investment, and I actually really enjoy it. So I'm not going to touch that. I'm going to get rid of the stuff that drains my energy so I can just focus on stuff that I enjoy and. Guess how much happier you're gonna be? You're gonna be way more fulfilled in the business. You're gonna show up better for your, you know, friends, family, kids, et cetera, as well.