Stop guessing what your audience wants. Start asking! #ptbusiness #MarketResearch #FitnessBusiness

17 Jul 2025

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Short excerpt from a YouTube video (host: Matt Dart) describing the market research phase for developing a weight-loss program. The speaker recommends messaging about 10 people with a friendly, non-sales request to interview them about their weight-loss journeys, focusing on struggles, past attempts, and what they want rather than selling.

So this is essentially the market research phase. So you're Gonna basically message 10 people, and you're gonna say something like this, hey, John, hope you've had a great week. I'm just reaching out as I'm in the process of building out a program for weight loss. And I know you've mentioned that to me in the past. I was just wondering if it would be okay to ask you some questions about your journey. No sales. No sales stuff at all. It's just you're basically wanting to interview them on their experience. You're not trying to sell them anything at this stage. You're just trying to gather information and do a little bit of market research. You just want to kind of test the waters to see what people are actually struggling with, what they've tried in the past. And you know what they're kind of looking for.