Personal trainers lose clients every December because clients adopt a holiday break mindset, travel, drink more, and ghost their trainers. Matt Dart explains the real culprits: no signed agreements, no direct-debit billing, and no commitment to return after the holidays.
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Why pts pretty much lose all their clients in December? Firstly, the mindset of the customer or the client is they want to have a break. They've been working hard all year, they want to have a break. They've got parties on, they've got events on, they got booze, booze, booze, booze, booze, boos. And they lose motivation because they've got so many events on, they feel like crap and they're just waiting for Christmas to come along. And then what happens is, and they might train a little bit, but then they're like, oh, they might go away for a week or two, they'll be like, oh, can you pause the payments for while I'm away? And the PT is like, yep, no worries at all. I'll see you when you come back. And guess what happens is, is they, they drink a lot, they have too much food, they lose motivation and then they just ghost the PT and they have to start from scratch. There's no agreement, there's. There's no signed document that they're going to come back. They're not on a direct debit and PT pretty much just like, oh, well, that wasn't very fun. So, yeah, that's what happens with most pts. And unfortunately, if no one tells them what to do, then it's just going to keep happening.