The importance of a value stack! 🔥 #pt #fyp #businesstips #personaltrainer

4 Jan 2025

Watch on YouTube

Short YouTube clip advising salespeople/personal trainers to use a "value stack" during presentations so perceived value far exceeds the price. Recommends creating a simple slide (Canva/PowerPoint) that lists included elements and promotes two package options (example: three sessions/week and two sessions/week). The technique: build perceived worth (e.g., $200–$500/week) then reveal a significantly lower actual price (e.g., $100–$200/week) to reduce objections.

If you want to have no objections at the end of your sales presentation, this is what you need to do. Have a value stack so the perceived value is significantly higher than what you're actually charging and watch the objections go away.
So this is what we call a value stack. It's just on a Canva presentation like a slideshow or a PowerPoint presentation. You're basically going to promote two packages usually I suggested three sessions a week and two sessions a week and you're going to do a value stack for what you actually include in those packages. The reason why you do a value stack is because you want the perceived value, the perceived value that the member thinks it's worth and then you have to tell them the actual price which should be significantly lower. So you want to build up the value so you know it's worth, you know, 2, 3, 4, $500 a week in value and they might pay 100, 150 or 200 bucks a week. So.