This strategy is vital to ensure you keep growing consistently #pt #growth #fitness #personaltrainer

7 Nov 2024

Watch on YouTube

A short YouTube monologue (Matt Dart) advising face-to-face businesses—especially personal trainers—to implement a repeatable social-proof system. He recommends capturing client before/after photos, measurements, and fitness tests during goal-setting/reassessment sessions, taking a quick post-session selfie, and uploading these to social media every month so client-generated social proof feeds growth on autopilot.

When you're running a face to face business, you need to make sure that you've got a social proof strategy. What that essentially means is you need to make sure that you're getting consistent social proof from your clients. So what I suggest you do when you do a goal setting and reassessment session, make sure you're capturing the before and after photos, the measurements and the fitness testing. Take a quick selfie after the session and upload that to social media as your social proof. You should be doing that every single month. So every single month you should have a number of clients delivering social proof to you on autopilot.