Matt Dart walks through a four-step framework to handle sales objections in 60 seconds: acknowledge, isolate the real concern, educate on alternatives, and ask for commitment. He's used it to close over $1M in personal-training sales.
How to solve any objection in under 60 seconds. Step one acknowledge the objection actually exists. Step two you need to isolate the objection to make sure it's actually the correct objection that they're talking about. Step three you need to educate the member on what are the other options that are available to them. And step four you need to overcome that objection by simply just asking them to commit to a different option that you've gone through from the education phase. Quite simply, this four step process I learned when I was selling insurance and helped me sell over $1 million of personal training services. So the moral of the story is every single objection can be solved using this framework. If you want a live example of what this looks like in action, just comment the word objection and I'll send it right over.