What’s Really Holding Your Business Back? #FitnessBusinessTips #PTGrowth #onlinecoaching #pt

22 May 2025

Watch on YouTube

YouTube short/presentation advising fitness business owners/coaches to identify weekly growth bottlenecks by tracking four key metrics: lead volume, booking rate (leads → booked consultations), show-up rate (booked → attended), and sales conversion (attended consultations → clients). The speaker emphasizes measuring these numbers across recent weeks/month to decide where to focus improvements.

If your business is not growing consistently each week, you need to be able to understand where to find the bottleneck. So the things you want to look out for is Is it a lead problem? So how many leads have you generated in the last couple of weeks or the last month? Is it a sales conversion problem? So how many people have you converted from the people showing up to those consultations? Or is it a problem where you're getting leads but they're not booking in or they're booking in but they're not showing up? You need to understand all of that data to determine what to focus on next. So is it a lead problem? Is it how many people are booking in from those leads or is it how many people are booking in but not showing up? Or is it how many people you're converting from the people that are showing up? It's either one of those four things. So make sure you track those numbers and then what should business grow.