Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

Are you creating for fun or business?

Name: Are you creating for fun or business?
Uploaded: 2024-04-25T18:45:01+00:00
Duration: 58 s
Channel: Matt Ragland
Description: Matt Ragland spent years making content for fun before realizing he needed to pick a business model. He argues creators must define a niche, identify…

25 Apr 2024 · 1 min

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Matt Ragland spent years making content for fun before realizing he needed to pick a business model. He argues creators must define a niche, identify their ideal customer, and understand what problems they solve. It took him ten months of scattered posts before shifting to a focused strategy.

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What do I want out of this creator content? Is it for fun or is it a business? It took me way too long to answer that question because like looking back, I realized I was doing too much of the content for fun. You might think to yourself, well, content is supposed to be fun. And yes, it is. But when you're just thinking like, oh, I'm going to have fun doing this, then often we've talked about this. It can lead to too many differentiated topics. People don't know what to associate you with. You need to figure out pretty quickly if the answer to this is money and it's okay and great if the answer is money and figuring out about the business of it. That's where you need to figure out what's your niche, what's the primary topic, what's the ideal customer profile, what kind of problems do they have. Understanding each of those pieces took me a couple of years to figure out. And even when I was starting on YouTube, I spent 10 months having fun. And I do think that's important because you need to get the reps in. But eventually, if the outcome is I want to have a business around this, got to get focused on what the elements of that business is.