Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

Audience & platform funnel for creators

Name: Audience & platform funnel for creators
Uploaded: 2024-05-16T18:00:29+00:00
Duration: 50 s
Channel: Matt Ragland
Description: TikTok hooks new people, Instagram keeps them curious, YouTube and newsletters build trust with longer content, and courses convert your most loyal fans…

16 May 2024 · 1 min

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TikTok hooks new people, Instagram keeps them curious, YouTube and newsletters build trust with longer content, and courses convert your most loyal fans. Each platform does one job in the funnel.

Chapters

TikTok is great for awareness and discoverability. Instagram is good for intrigue. So if I am really interested in something I see on TikTok, I'm going to go to their Instagram and I'm going to follow them. And I'm like intrigued enough to want them in my Instagram, like, sphere. Whereas TikTok is so, in my opinion, a bit transactional. YouTube and newsletters are best for relationships and trust building. Like, if I am watching your YouTube video or I have signed up for your newsletter and I'm reading it, nothing is building a relationship with me quite like that in terms of my attention. Attention and my energy that it takes me to consume that content. And then courses and community is where you really see your super fans. That's where the ultimate trust has been built and you're delivering the best of you to them, and you're also getting probably the most interaction from them than you would elsewhere.