Be the creator others can recommend

Think about this in the most practical sense. All of last year, I was running a short-form video editing business, and I was recommended over and over and over again as like, hey, this is my short-form video guy. This is the guy who will do your short-form video content. You become so much easier to recommend and share and point to others if you just become insert thing guy or insert thing girl. Not necessarily like calling yourself that, but being that for other people. The win of narrowing down on something is, hey, Hey, this is the fashion person that I know that other people should follow too. This is the e-commerce person. This is the real estate person. Whatever your thing is, the benefit to narrowing really down on the one thing instead of just going out and talking about all the things is you can't be recommended for being the guy who loves bicycles and also helps me with my son's math homework and all these different things. I know exactly the dollar amount I made by being the short-form video guy for people in my network. If you can be that person in your network or online, I highly recommend you do that.