Amanda Goetz explains why multiple creators in the same niche don't compete: content is like chicken, and each creator adds their own flavors and spices. More creators in a space validates demand instead of creating rivalry.
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I think that there's something that is so beautiful about becoming a creator that when you actually connect on a human level, it's like truly rising tide lifts all ships. With my community, at first, like people are like, well, what if somebody else is also a brand marketer or somebody else is?
Oh, you hear that all the time. Yeah.
I always say content is chicken and you are adding your own flavors and spices, right? And so you may be serving chicken marsala and the people who love chicken marsala are coming to you. Coming right on over. And I might be serving jerk chicken and the people who love that come to me and that doesn't mean that we're competitive. We are just attracting people who want those flavors and spices.
Yeah, when you see things like this exist in the topic, the niche, the market you want to create, it should be validation. There is a part of this that people want. Now I can provide my own flavor to it.