Matt Ragland says creators who delay newsletters obsessing over their voice haven't written enough to have one. Perfectionism about tone kills the real goal: building an audience and reputation that pays.
Chapters
This is one of my pet peeves, especially about people who go crazy, are not sending newsletters that are like, well, it doesn't match my voice. Dude, you have not been writing anything. People do not know what your voice is. And I understand, I would agree that the writing voice is a little different than the talking voice. You wouldn't write exactly the way that you talk and vice versa. It would sound too robotic or too free-flowing on either end of the spectrum. When I hear is like, well, I've never sent a newsletter. I send like 3 per year, but it definitely has to match my voice. I was like, what voice are we talking about here? There is none. You don't write.
You understand at this point that a newsletter is valuable, but you're, you're so worried about what's actually inside of it, the voice, the tone, the style, to the point where you're not sending, you're missing the forest for the trees, right? You're so worried about how the words sound that you're not actually getting to a number or getting to a reputation for your newsletter that can get you these financial goals that you actually want.
