Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

Experiment with different content/offers to find sustainability

Name: Experiment with different content/offers to find sustainability
Uploaded: 2024-05-14T12:45:01+00:00
Duration: 58 s
Channel: Matt Ragland
Description: Matt Ragland says new creators should test different content formats and monetization methods in practice, not just plan them. He warns against…

14 May 2024 · 1 min

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Matt Ragland says new creators should test different content formats and monetization methods in practice, not just plan them. He warns against overcommitting to too many weekly streams, client support, and course launches at once, questioning what you can actually sustain long-term.

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If you are a new creator, I think it's really important to experiment with a lot of different kinds of content and a lot of different kinds of offers. Give yourself the room and the grace to really experiment with a lot of different kinds of creation when it comes to content, to figure out what it is that you like. And the same thing applies to offers. You try one-on-one coaching, you try consulting, you try selling a course, you try selling digital products, physical products, you try partnering with a brand and you co-create something. Like, it's tough when we sit on Zoom or we sit in Notion and we come up with these ideas, but we don't test them. We you don't take action on them to say definitively this is sustainable. You want to enjoy the business that you're building. And so if you say, I have to write a newsletter, release a podcast, release a new YouTube video, and create 4 TikToks a week for the next 10 years, I also need to support 15 one-on-one clients. I need to be launching a new course every quarter. I need to launch a membership community. Is that possible? Yes. Is that sustainable? I think that's questionable.