FASTEST Way to $10,000 a Month with Online Coaching

The numbers used in this video are estimates for an average creator business. HeyCreator insists you share more information in the comments. We will reply to them.

How can you make $10,000 a month with coaching? What's the fastest way to do it? I mean, how do you even find your first clients? In this video, I talk about the different ways to market and close a coaching offer with a goal of earning $10,000 a month. Now I've paid and made thousands of dollars in personal and business coaching over the last 5 years. I've been fortunate to work with really great coaches on a variety of different opportunities, including Ayman Al-Abdullah, Patty Galloway, Amy Landino, and our very own Darryl Vesterfeldt. I'm excited to share this with you because it can change everything about how you sell your coaching offer and build to that first $10,000 a month.

All right, coaching $10,000 a month with a coaching product. And honestly, this is the fastest way of any of the ways we've talked about to get to $10,000 a month. If you have 2 clients at $5,000 a month on retainer, that's $10,000. 5 clients at $2,000 a month. And those are really the only numbers that truly make sense because coaching tends to be a high-ticket offer. Matt, tell us more specifics on how we can get to $10,000 a month with coaching.

Yeah, you nailed it with the, like, financial reality of it, that it's way easier to find 2 or 3 clients that you can charge several thousand dollars to per month instead of trying to sell even 10, 10 spots of a $1,000 course. It's kind of hard to sell a $1,000 course. For a $100 course, it's easier to sell, but then you have to sell 100 of those. And if you only have, say, like 100 email subscribers, I can just tell you, you're not going to convert 100 out of 100 to get to that $10,000 a month mark. And so the fastest way to a $10,000 month is with coaching clients. And the thing that you have to focus on here is what am I really good at? Like, what is my clear delivery of expertise? And focus your content, focus your distribution around that expertise. That can be on YouTube, it could be on Twitter, X, it could be on LinkedIn, it could be on Instagram, it could be on TikTok. But make sure that you have like that distribution and that content and that purpose that is around the expertise that you have. That way you can get people into a newsletter funnel and continue to show them that you know what you're talking about. You can show them clients that you've worked with. You can put them into a series where they're getting testimonials, they're getting examples, they're getting worksheets from you. So this is a way that you can talk about your expertise day after day after day and be able to cultivate those relationships and turn those into coaching clients with your email newsletter. That's why we talk about email newsletter first, even though it isn't the fastest way to make money directly, but it is the most effective and most important way. And we're seeing this in like the truest sense with coaching. This way you can cultivate and develop those potential clients that you're going to work with at a higher ticket offer.

Yeah, I want to hit on something that you said at the very beginning there about your coaching offer is the thing that you are truly an expert at. And I found with this is that the easiest thing is like, what are people commenting, replying, texting you after a call with them, even if you're just doing it for free to start off? What is the thing that you are actually helping people with? Because I know that like I think I'm good at certain things. I think I can help people with things. But until someone tells me, hey, Tim, you helped me with this, you helped me go from this to this, like whatever that A to Z transformation is that you are making for someone else, that is very clearly what the offer to build it around. And if you can nail it for one person in their situation, there are at least 4 more people in this world that you can do that for as well. And that's easiest way, like we talked about getting $10,000 a month, is can you help 5 people at $2,000 a month solve the specific problem that they're having? And whether they stay for multiple months or you have to get new clients in the door, if you've proven you can solve this problem, the money takes care of itself.

Yeah. And you have to think about how important and how valuable is the problem that you're solving. Like, that's, that's important. Uh, like we can talk about creator coaching and email marketing and course launches, those for the right people are pretty valuable problems to solve. Because if I can coach someone through their course launch for 3 months at $2,000 a month, well, yes, it's going to cost them $6,000. But if I'm coaching them to a $30,000, a $40,000, a $50,000 launch or more, then that's a really clear ROI for them, especially if they're not like getting super stressed out about the process and wondering, am I doing all the right things? Is my funnel set up in the right way?. And so making sure that you have like that expertise that has a very like clear, uh, value proposition and a return on investment for your clients, that's going to help as well in a, in a really important way.

Yeah.

Can we get in the weeds for a second on this?

Yeah, let's, let's, let's weed it.

The question I might have is like, okay, I'm good at this thing. I can help people with this thing. People have told me I can help them with this thing, but like what's next?

Do I need a landing page?

Do I need to do some cold DMs? Like what would your strategy be to actually get these clients to get to that $10,000 a month mark?

Yeah. I would do both of those things, landing page and DMs, as soon as possible and kind of do them in tandem. I will say, like, the thing that we've talked about a lot on this channel, on this podcast, is that you need to take action and you need to be willing to put yourself out there and work with people. We've been talking about it with newsletters, like the first 10, the first 100 subscribers that you get are probably going to be the outcome of a lot of cold outreach. Now, with coaching clients, like, you're going to— they're going to want to see something. So you do need a landing page. But it doesn't like necessarily need to be this super nice thing. I have booked coaching calls on a Google Doc. I have booked coaching calls on a Notion page. It took a while. I was doing like pretty well as a coach before, like I had a website or even a webpage dedicated to my coaching services. And so that is something that like you can do in tandem because anyone who you sign as a coaching client is going to say like, hey, who have you worked with? Or what are some testimonials? What's the outcome? What are you really working on? What can I expect? Those are all things that a potential coaching client is going to want to see. So you do need some kind of landing page and you are going to need to do outreach through cold DMs, not the kind of like Twitter, X, LinkedIn domains where like you have, you know, questionably real people that are just diving into your unsanctioned DMs and just kind of offering you all these things. Go back and listen to the episode with Cody and Cole Haack about cold emailing and cold outreach. Those guys are doing it the right way and it's something you can follow. But you, you're going to have to hustle to get there. But you do need a landing page so they can see what you're about, and you are going to have to hustle through doing direct outreach to people who you think could be a good fit.

Yeah, I mean, it gets to the point where like you can very easily qualify someone just by being like interested in them on social media, right? That, that's like the other piece is like if someone— we talked about this with Cody and Cole— if someone follows you, they seem interesting and actually seem like a fit, like you're not being salesy, you're actually helping them by like providing the opportunity to be a client of yours as a coach, right? It's not like clickbaity or salesy or like scummy in any way. Like if you actually see someone you can help, like you are, you have all like the green lights in the world to actually go help people online that you see as opposed to just strictly playing a numbers game and messaging thousands of people in hopes to get to that $10,000 a month.

Yeah. So I have a perfect case study for this. It actually just happened. I'm just about to close close this deal, knock on wood, just about to close this deal for a new coaching client. And here's the thing, like this person's been on my newsletter. This person has been following me on LinkedIn. So they have like an understanding of what I do and how I can help. But here's where it really like went to the next level. This person was saying, I noticed that they were like, hey, I need some feedback on this landing page that I have. And so I went to the landing page and I recorded a 5-minute Loom saying like, hey man, I would fix this. I would move this here. This is too wordy. You can get rid of this. Don't worry about this form field. You shouldn't have this link to another page. Do these 4 things and you'll increase conversions. That's the kind of cold DM where like this person was familiar with me, but it was that they're like, oh my gosh, this is just what I needed. I know we've talked about coaching a little bit in the past, or I've seen you offer it. How do we get started? That is something that, you know, cultivated, build an awareness, build a sense of trust, provide value through just like, you know, regular, regular public content, but then like deliver something really specific and helpful. From seeing his landing page to recording the Loom to sending it to him, 10, 15 minutes tops, and it's going to turn into a multi-thousand dollar coaching program.