Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

Have you considered licensing your course to organizations?

Name: Have you considered licensing your course to organizations?
Uploaded: 2024-07-01T15:24:20+00:00
Duration: 56 s
Channel: Matt Ragland
Description: Matt Ragland turned his $150 online course into a $15,000 licensing deal for universities. Instead of running low-paying workshops, he sells…

1 Jul 2024 · 1 min

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Matt Ragland turned his $150 online course into a $15,000 licensing deal for universities. Instead of running low-paying workshops, he sells organizations year-long access to the existing course plus one Q&A session, then reuses the same license across multiple locations.

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My college, the University at Buffalo, wanted me to do a series of workshops for their students and the rate they were willing to pay me really didn't make sense for me to do a live series of workshops. So I said, look, I got an idea. I have this course that covers the exact same topic. How about I sell that to you for the semester? I'll come in at the end of the semester and do a Q&A session. And they're like, whoa, that actually would work better. But then I reached out to other organizations and I said, hey, look, I would love to help your organization. There's two options. One is this very expensive workshop, which by the way, I really don't want to deliver. Or you can just buy this course and you can have it at your leisure going forward for up to a year. From this one course that I created that I sell to individuals for $150, I can now license to organizations for $15,000. So if I get a yes from them, first of all, that's bank. Second of all, I can then reach out to Miami, Denver, Houston, whatever, and say the same thing, right? Would you like to license my course?