Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

How can creators get equity in businesses?

Name: How can creators get equity in businesses?
Uploaded: 2024-04-11T13:00:32+00:00
Duration: 47 s
Channel: Matt Ragland
Description: Matt Ragland explains how creators can negotiate equity stakes by starting with paid work or revenue shares, proving their value, then proposing…

11 Apr 2024 · 1 min

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0:47

Matt Ragland explains how creators can negotiate equity stakes by starting with paid work or revenue shares, proving their value, then proposing ownership. His first step: list ten target businesses and send cold DMs to pitch a partnership or equity deal.

Chapters

You're a creator, but you need to start thinking about how you can own parts of someone else's business in exchange for either making content about them or being their content team. I want you to make a list of 10 businesses, 10 people that you can reach out to either to provide content to them or to request content from them. Maybe you just start with some kind of pay and maybe it goes into like an affiliate slash rev share. But eventually, like, you can even start it by saying like, hey, I would like to have an, an equity investment in your company, and I believe that by using my skills, you will be able to increase sales, which will increase your revenue and profit and all those good things. Let's do a test run. Let's just start with 10 businesses or 10 people that you want to partner with and get ready for some cold DMs.