How closing a coaching client actually works...

Knock on wood. Just about to close this deal for a new coaching client. Here's the thing, like, this person's been on my newsletter, this person has been following me on LinkedIn, so they have an understanding of what I do and how I can help. But here's where it really like went to the next level. I noticed that they were like, hey, I need some feedback on this landing page that I have. And so I went to the landing page and I recorded a 5-minute Loom saying like, hey man, I would fix this, I would move this here, this is too wordy, you can get rid of this, don't worry about this form field, you shouldn't have this link to another page, do these 4 things and you'll increase conversions. That's the kind of cold DM where, like, this person was familiar with me, but it was that they're like, this is just what I needed. I know we've talked about coaching a little bit in the past, or I've seen you offer it. How do we get started? Cultivated, build a sense of trust, provide value through regular public content, but then deliver something really specific and helpful. From seeing his landing page to recording the Loom to sending it to him, 10-15 minutes tops, and it's going to turn into a multi-thousand dollar coaching program.