Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

How would others describe your business?

Name: How would others describe your business?
Uploaded: 2024-03-26T16:30:08+00:00
Duration: 46 s
Channel: Matt Ragland
Description: Matt Ragland explains why vague positioning kills word-of-mouth. If you cover marketing, business, leadership, fitness, and parenting all at once, people…

26 Mar 2024 · 1 min

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0:46

Matt Ragland explains why vague positioning kills word-of-mouth. If you cover marketing, business, leadership, fitness, and parenting all at once, people won't know who to recommend you to. Be specific about what you do, and others will actually talk about you.

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The more specific you can be about how you help people, the easier you are to recommend. I think of this like a dinner party problem or a dinner party conversation. You want to think of it like, how would someone else talk about you and what you do when you're not there? In the past, it'd be like, oh, you know, Matt has a YouTube channel, Matt has a newsletter. Like, oh, what's it about? How could he possibly help me? Like, well, he talks about marketing and business and leadership. And fitness and sometimes parenting. It'll be like, okay, like, I need help with some of that stuff. But something to keep in mind is like, if you're talking about a lot of things, then people won't follow you unless they just already know you and they already trust you.