Matt Ragland argues that consistency alone won't cut it for creators. You need genuine commitment to mastering your craft, not just chasing ad revenue or fame. He says the strongest sign you're on the right path is feeling real joy from getting better at what you do.
Chapters
once upon a time you could play these content games as a means to an end and you could still do well. And I think those days are past. The competition is so fierce and people are so invested in getting that YouTube ad revenue, like building that big Spotify podcast, whatever, that if you don't deeply care about making your craft better and better and better, You just won't win long-term. Like consistency isn't really enough. And so I do think that's like a big question everybody has to ask with these things is like, do I actually want to become insanely great at this? Or do I just want to make a lot of money? Or do I just want to be famous or like these other things? And for me, I mean, I get legitimate joy out of working on getting better at writing. That's kind of like the ultimate sign that this is the thing that I should be doing. Cause I don't feel that way about anything else really.