Matt Ragland says sharing your struggles attracts clients, not repels them. A friend hired his agency Good People Digital after hearing how he overcame his challenges. Vulnerability builds trust and creates the connections that turn into real opportunities.
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It's funny because I used to think back in the day, like, oh, if I talked about that, people would not want to work with me. Like, oh, this guy, like, had all these problems. I don't want to mess with them. And I was having a conversation with, with a buddy of mine in regards to that. And right afterwards, he was like, hey, how can you— how can I use your, your agency that you have? Like, tell me more about Good People Digital. So me saying this and how I pushed through these challenges was like, oh, well, you're a real person. Like, you can probably help me too. So it's amazing. We think we have to hide these things sometimes. But really, that is a unique advantage if you show that, hey, I've had some challenges, I pushed through it, and here I am. Like, right, we're all human. For anyone else who feels like as a creator they don't want to express those things, look, people give you opportunities because they feel connected to you. And one way they feel connected is when you share these painful moments, because it shows you're not trying to hide anything. It shows you're authentic and vulnerable.