Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

Overdelivering as a marketing strategy

Name: Overdelivering as a marketing strategy
Uploaded: 2024-06-10T15:50:20+00:00
Duration: 51 s
Channel: Matt Ragland
Description: In this segment, the presenter advocates for an overdelivering marketing tactic where creators price high‑value courses far below their perceived…

10 Jun 2024 · 1 min

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In this segment, the presenter advocates for an overdelivering marketing tactic where creators price high‑value courses far below their perceived worth—examples include $197, $97, or even $8. By doing so, they generate massive goodwill, increase shareability, and attract a larger audience. Jack Butcher’s ‘Build Once Sell Twice’ course, priced at $8 despite being worth hundreds of dollars, is highlighted as a successful case. The speaker cautions against indiscriminately slashing prices for premium courses but suggests that offering a tier one rung lower can boost sales volume, foster gratitude, and amplify word‑of‑mouth promotion, ultimately driving business growth.

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You could do what should be $500 worth of value, just a massive, awesome, helpful course, and price it at $197 or $97. Jack Butcher, his, his— Jack's a great example of this. Build Once Sell Twice. I'm not sure what it ever got to in terms of like maximum price, but right now it's $8. $8 is 80 times less probably than what it wor— what it's worth, and probably infinitely more for what it's done for other people and their businesses. Um, we're not saying make your $1,000 course $8. If you ever price something in a tier on this ladder, like one rung lower than you probably should or would, yes, you might need more people to buy it. The goodwill you've built, the gratitude that you've built from your audience and your followers, the shareability increases tremendously. It's like, oh my God, for Jack Butcher's case, if I paid $8 and got something that could help me build a $100,000 business, you know, like that's just incredible.