Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

Should you put a call-to-action in your content?

Name: Should you put a call-to-action in your content?
Uploaded: 2024-07-31T14:39:47+00:00
Duration: 48 s
Channel: Matt Ragland
Description: Matt Ragland skips the "like and subscribe" pitch in his LinkedIn videos. Instead of pushing a product in 60 seconds, he links to his newsletter so he…

31 Jul 2024 · 1 min

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0:48

Matt Ragland skips the "like and subscribe" pitch in his LinkedIn videos. Instead of pushing a product in 60 seconds, he links to his newsletter so he can build trust over time before asking for a sale.

Chapters

I didn't include something about a call to action, which is to go tell people to subscribe or go buy my stuff. And the reason I don't like saying that verbally is it— honestly, I'm not trying to sell people right away. I want to build a relationship. No one, because they see my 1-minute video on LinkedIn, is going to go buy a really huge entrepreneurship program for me. I'm not going to convince the Ministry of Innovation of Belgium to buy a big program from me from just 1 video. So rather than even say that at the end of my video, what I'm going to do is have a link, you know,, you know, in the post or maybe on screen that refers them to my newsletter. And if they get in my newsletter, now they can kind of get into my general workflows and all that kind of thing. One of the things I do, it's a little bit atypical, is I don't like begging people to like and subscribe. I don't like asking them to go buy things. I want to say a lot of things that are useful, resonant, helpful. And over time, if they got a relationship, then I'll be able to ask them to buy.