Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

Start with a newsletter

Name: Start with a newsletter
Uploaded: 2024-05-02T04:00:17+00:00
Duration: 59 s
Channel: Matt Ragland
Description: In this segment, the speaker explains that Enjoy Basketball could not launch podcasts or video content featuring Kenny because his non‑compete with House…

2 May 2024 · 1 min

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In this segment, the speaker explains that Enjoy Basketball could not launch podcasts or video content featuring Kenny because his non‑compete with House of Highlights and Bleacher Report blocked such formats. Faced with limited options, the team chose to begin with a basketball‑focused newsletter, noting the scarcity of similar newsletters and the benefits of owning an audience: predictable open and click‑through rates, direct communication, sponsorship sales, and easy promotion of merchandise. The speaker emphasizes that the newsletter itself became a viable business, allowing them to avoid reliance on platform algorithms and maintain control over their community.

Chapters

What channel was the first Enjoy Basketball move? So we could not start podcasts or video content starring Kenny. He was a creator for House of Highlights and Bleacher Report. So he had a non-compete. So we were, we had no choice. And so we chose newsletter because there's not many basketball-centric newsletters out there. We understood, you know, subscribing to different newsletters over the years, like the power of owning your audience there, the power of you basically more or less know who's gonna open, how many people are gonna click through. Kind of the perfect situation arose where we could start with the newsletter and then build off from that. I think if we started with content first, we would never have put as much effort into building a newsletter and we probably wouldn't have one today. And the newsletter's even like a great business in itself. We can sell sponsorship, we can talk directly to our fans in our community. We, if we have a merch drop or something in the apparel or physical product space, like that's an easy email blast. So we're not fighting with an algorithm. I don't like to play with the algorithm. Like, I don't like to play that game.