Terry Rice walking us through brand partnerships 👀

If I wanted to approach Yeti to do a partnership with them, how would you coach me or guide me and present a plan for creating a partnership?

It's helpful to have a history of what success looks like. And by that I mean you're creating some content where you and your Yeti are going out in the wilderness somewhere, getting like a nice drink or so on and so forth. And then when you're pitching, you can say, look, I'm already creating content aligned with your brand. Here's an example of what I can do for you on your behalf. Step 2 is do their job for them. Have an actual campaign in mind. Father's Day is coming up, right? Here's this active dad out with his family, drinking water, staying hydrated, having a blast. So often when I see people pitching brands, they're just like, I would love to collaborate. Okay, great. A lot of people would like to. But if you've done my job for me, if you're making sense by saying, here's the exact strategy of a campaign I can put together, they'll see you more as a thought partner and not a vendor. And that alone can accelerate you getting accepted as a partner.