The #1 question creators should ask themselves

If you can't articulate why out of a crowded field of people who are similar to you, you're the person that people should trust their time, money, and energy with, you're going to struggle. I often see people say things like, I'm the best, I can do it the fastest, I'm the cheapest, I have the most experience. All of those things can be true until someone can do it faster, cheaper, better, and with more experience. Then what? Those are not unique identifiers of your business. And so people often ask about what tools, you know, how can I write better on LinkedIn or Twitter? And all those things are important. I get it. How do How do I make myself the absolute obvious choice to my most ideal customers? If you don't understand your customer's objections, if you don't understand their aspirations, if you don't know how to go deeper on firmographics, psychographics, demographics, you can never come up with a true statement that encapsulates why your ideal customer should choose you and why you're the absolute obvious choice.