Creators don't fail because they pick the wrong niche. They fail because they get bored and quit. The speaker moved through SEO, men's health, crypto, and essays, losing some audience each time but deepening the bond with those who stayed.
Chapters
The number one way you fail at this game of being an internet person, whatever, is by getting bored and quitting. That's the main way that you fail, more than picking the wrong niche or choosing the wrong platform or whatever, right? Like, if you stop, then you fail. So in some ways, you have to do whatever is going to let you keep going. I had at that point, and, and still largely to this point, not found any one niche that was interesting enough to stay in forever. You know, I spent a lot of time in SEO. I spent a decent amount of time in like men's sexual health. I spent a decent amount of time in crypto. And now a lot of my articles are, if anything, like philosophical essays. It's just sort of always been what I feel like writing. And I, the first couple of times it was scary in the sense of, you know, oh, if I stop talking about this thing, will anybody still be interested? And you certainly do lose some of your audience, but I think the people who stay on, you actually develop a deeper relationship with.