Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

The $500-$700 range for digital products is dying.

Name: The $500-$700 range for digital products is dying.
Uploaded: 2024-06-07T15:41:16+00:00
Duration: 59 s
Channel: Matt Ragland
Description: In a recorded conversation, Matt Ragland and a co‑speaker discuss the challenges of selling digital products priced in the $500‑$700 mid‑tier range…

7 Jun 2024 · 1 min

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In a recorded conversation, Matt Ragland and a co‑speaker discuss the challenges of selling digital products priced in the $500‑$700 mid‑tier range. Ragland argues that these price points are increasingly hard to move unless the offer is perfectly crafted, and recommends first establishing a high‑value, cohort‑based offer and a low‑value, high‑volume subscription product. The co‑speaker adds that comparable revenue can be achieved by selling many lower‑priced courses (e.g., 100 sales at $500 or 200 sales at $200) and by bundling multiple sub‑$200 impulse courses to approximate a mid‑tier price. The dialogue highlights the shift toward either premium niche offers or volume‑driven low‑price models as more viable strategies for digital product creators.

Chapters

do you want to sell something that's $100 or $1,000, $2,000, $3,000? Trying to sell something for $500, this mid-tier, the economics of it really work when you nail the offer. But I think first you have to figure out your cohort/high-value offer and your low-value volume offer that you can sell like right upon subscription. So that's my big picture hot take on like the $500, $700 range of products. It can still be really good, but it's the hardest to like convince people to buy right now.
That $500, $700 number, that's really intoxicating. You get 100 people to buy your $500 course and your life changes. Same thing with $700. Relatively speaking, that also could happen at $200. It's harder to find 200 people, but if you can find 200 people to buy your $200 course, like that's incredibly lucrative for you. Yeah, that's still $40,000. The hidden strategy for these impulse, like under $200 courses is that you can bundle them together and reach that mid-level course price.