Matt Ragland walks through pricing digital products and services. A $50 course is a tough sell right now. Successful creators use multiple price tiers, and high-ticket offers only work if you have a large audience to sell to.
Hey creators, by the end of this episode, you're going to know how to develop and price your digital products and services.
The math on that is just so intoxicating. It's like if I get 100 people to buy my $50 course, my life changes, right?
The $50 course, it's the toughest thing to sell right now as a creator. We've worked with dozens of creators and studied hundreds more, and we can show you how they've succeeded with multiple products at different price points and tiers. I can't tell you the number of like clients or potential clients that I've talked to. Can you help me build a Justin Welsh style offer? Those only make long-term sense financially if you have a high volume of subscribers and potential customers to make that economically satisfying for you. Today, we're going to simplify the value ladder framework and show you how your favorite creators are selling and pricing their products.