Matt RaglandNewsletter Guy, YouTuber, Proud Dad of 4 and BJJ Purple Belt

What type of newsletter will you write?

Name: What type of newsletter will you write?
Uploaded: 2024-05-22T14:00:40+00:00
Duration: 6 s
Channel: Matt Ragland
Description: In this brief YouTube segment, Matt Ragland and a co‑host introduce a simple framework for building effective newsletters, called the "3 L's" – Links…

22 May 2024 · 0 min

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0:06

In this brief YouTube segment, Matt Ragland and a co‑host introduce a simple framework for building effective newsletters, called the "3 L's" – Links, Letter, and Lesson. They explain each component: a curated set of niche‑relevant links (Links), a personal, observational style update (Letter), and instructional, how‑to content such as guides or manifestos (Lesson). The conversation recaps the three types and positions the framework as a trademarked method for creating newsletters that consistently deliver value, or a "W" (win).

3 L's to make your newsletter a W.
To get that W. Yeah. Eat a W.
What's the first one?
The first one is links. Having a link dump, a curated set of links, recommendations often should be related to your niche. The letter is the second one, and that's more personal. You could also think of it as like very observational. Here's what I'm seeing. Here's what I'm learning. Here's what is interesting to me. But it is more in a letter format.
The third L of type of newsletter, and that's lesson, right? So we're talking how-tos, ultimate guides, manifestos. To recap the three types: links, letters, and lessons. We're trademarking that.